Employer branding

Knowing how to talk about your company is vital when it comes to recruiting the right talent for your team. Here you’ll learn more about employer branding, from creating value propositions to communicating your core values.

Featured guides

A recruiter is fedup waiting for a candidate
Spotlight: How To Make Better Hires By Focusing On First Impressions
First Impressions: The Key to Attracting Top Talent We all know first impressions count in recruitment.: If a candidate turns up late, shabby, and ill-prepared, while there may be forgivable extenuating circumstances, it probably harms their chance of landing the job. But remember – the first impression candidates form about your company significantly impacts their...
What benefits can I use to tempt a candidate?
Attract top talent with the right perks: explore must‑have benefits like flexible hours, career growth, wellbeing support and competitive pay packages.
Showing the 6 values that make up an effective employer brand
Use These Six Values To Build An Effective Employer Brand
Attract top candidates by building your employer brand around six core values: authenticity, growth, diversity, innovation, trust and community.
How do I use the company brand to attract candidates?
Leverage your company's brand to attract top talent by aligning marketing strategies, showcasing values, and engaging employees to enhance your recruitment efforts.

All guides

Fine-Tune Your Employee Retention Strategy
Don't lose your best talent. Improve your employee retention strategy and win back your best employees. Post your job openings and more at Monster.
How to Write Unbiased, Inclusive Job Descriptions
Make every qualified candidate feel welcome in your company, beginning with inclusive job descriptions. Post job openings for your company with Monster.
Writing the Perfect Welcome Email to New Employees
A welcome email to new employees will get them ready for their first day and help them get quickly integrated. Post job openings and more at Monster.co.uk.
How to Improve Your Company’s Website Recruitment
Attract quality candidates with a new approach to website recruitment. Learn how a few small changes to your company's website design can have a big impact.
Use These Six Values To Build An Effective Employer Brand
Attract top candidates by building your employer brand around six core values: authenticity, growth, diversity, innovation, trust and community.
How to Write Job Adverts With Diversity and Inclusion
As recruiters, we have a responsibility to create diversity and promote inclusion. That needs to start with recruitment advertising.
Applying Behavioural Science to Recruitment
Enhance your recruitment strategy by applying behavioural science principles: optimise job ads, reduce bias, and improve candidate engagement.
5 Steps to attract the best talent for your company
Attract top talent by enhancing your employer brand: optimise job ads, leverage social media, add engaging videos, and streamline your hiring process.
Spotlight: How To Make Better Hires By Focusing On First Impressions

First Impressions: The Key to Attracting Top Talent We all know first impressions count in recruitment.: If a candidate turns up late, shabby, and ill-prepared, while there may be forgivable extenuating circumstances, it probably harms their chance of landing the job. But remember – the first impression candidates form about your company significantly impacts their…

How can I make my job advert more attractive?
Attract top talent by crafting compelling job adverts: focus on growth opportunities, use engaging language, and highlight the unique benefits of your company.
What benefits can I use to tempt a candidate?
Attract top talent with the right perks: explore must‑have benefits like flexible hours, career growth, wellbeing support and competitive pay packages.
How can I build a talent pool?
Build a robust talent pool by sourcing candidates from previous applicants, CV databases, industry media, work experience schemes, and online networking.
What is the best way of communicating employee experiences?
Showcase employee experiences effectively: use authentic stories, video testimonials and consistent branding to build trust and attract top talent through real voices.
How do I use the company brand to attract candidates?
Leverage your company's brand to attract top talent by aligning marketing strategies, showcasing values, and engaging employees to enhance your recruitment efforts.